Hot off the Presses: The Role of Social Networks in Information Diffusion

The Role of Social Networks in Information Diffusion
Eytan Bakshy, Itamar Rosenn, Cameron Marlow, Lada Adamic
In order to study information diffusion in online social networks, Eytan Bakshy and colleagues have conducted a large-scale experiment involving more than 250 million facebook users. The results shed new light on the issue of fragmented of online audiences. In addition, [...]