In an article published in the October 2010 issue of the Academy of Management Journal, Francis J. Flynn of Stanford University and Scott S. Wiltermuth of the University of Southern California report that being a broker in one’s intra-organizational network—that is, acting as the link between two or more people in one’s organization who would otherwise be unconnected—may impair one’s ability to assess network members’ agreement on ethical issues. Their findings stand in contrast to many reports in the network literature of the benefits accrued by network brokers. Write Flynn and Wiltermuth, “We provide a counterpoint to research showing that many forms of centrality in social networks can improve social perception (e.g., Krackhardt, 1987), suggesting instead that an individual’s judgments of ethical standards (i.e., the ability to gauge a consensual position) may be impaired by occupying a broker role (i.e., by having more betweenness)” (p. 1075).
From their abstract:
“We propose that organization members overestimate the degree to which others share their views on ethical matters. Further, we argue that being a broker in an advice network exacerbates this false consensus bias. That is, a high level of “betweenness centrality” increases an individual’s estimates of agreement with others on ethical issues beyond what is warranted by any actual increase in agreement. We tested these ideas in three separate samples: graduate business students, executive students, and employees. Individuals with higher betweenness centrality overestimated the level of agreement between their ethical judgments and their colleagues’.”


